Back in the day, everyone was measuring their chests and biceps as if the numbers represented fitness. Size isn't everything and, with the advent of social media, guys are now much more concerned about their overall appearance - in other words, aesthetics. A fully 'balanced' musculature - and, yes, its OK to be slim with it as some of these examples show. Today's guys clearly have that mindset! Where best to show off aesthetics than in the gym? The locker room is another obvious place for showing off... The rising generation want 'in' on the aesthetic action too... And, finally, some swimwear show-offs!       

Yes, other brands are available - but we call 'em all Speedos! Great for showing off that carefully crafted body image after all the hard work in the gym.