Fitness is not all about body image - it is about how your body  functions  as well. But the feel-good factor about achieving an aesthetically pleasing image is certainly a major motivator. Today's guys have all done extremely well in the body-image department... but we're willing to bet that none of them feel that they've reached their winning post and needn't bother to train any more.  Our message is all about keeping up the good work - and that will maintain the great look you have worked for up to now!  

With apologies to whoever it was that wrote that book... nothing 'grey' here though! Just great examples of what a fitness regime can do for you.